Insight

Concep is pleased to offer you the opportunity to access the Email Marketing Best Practice Guide 2009 ahead of its official release.

The current economic crisis has made the move from traditional to digital marketing more profound. The decrease in total marketing spend means that clients are moving much of their remaining budgets online, where costs are typically less and return on investment is better demonstrated. Recent studies from the Economist Intelligence Unit on The Digital Company 2013 support this and add that the continual evolution of technology will play an integral role in the industry-customer relationship over the next five years and beyond.

With this in mind, and after the success of last year's release, Concep have published an updated version of our Best Practice Guide for email marketing 2009.

The Best Practice Guide 2009 has been created specifically for Concep's clients, all of whom have high value relationships to nurture over the long term. The rapid progression of digital communications means that, to make the most out of your email marketing, it is important for you to be kept up to date with industry changes and innovations.

The 2009 guide features key information on:
• Online forms - Surveys and RSVP's
• Content formatting
• Segmentation
• Legal considerations - CAN-SPAM and EU data protection