Industry Partners

Institute of Direct Marketing

The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity. The IDM has trained more than 60,000 marketing practitioners; 5,000 hold the coveted IDM Diploma.

Just before he founded Concep in 2002, Mark Power completed an IDM Diploma of Direct and Interactive Marketing.  Now the IDM and Concep are strategic partners who work closely on progressing the B2B marketing sector. The IDM harnesses the power of the Concep campaigner email marketing system for member communications. Concep’s experts also speak at IDM events informing members of the impact of the digital revolution on the marketing industry, and are members of the IDM B2B Council.

View the IDM website

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