Audits

Your customers expect to receive timely relevant communications, at a time they want it and in a format that suits them. If everyone in your business is not working to this philosophy your risk dramatically reducing the size of your database and the right to talk to high value prospects and customers.  As a large organization working in a multi-region, multi-departmental environment it is very difficult to get buy-in from regional teams and see the full view of all the communications that are being received by internal and external stakeholders. With large investments being made in brand and messaging it is even more important that you know what communications are leaving the organization and to take control.

Audit results can be used to review and set benchmarks for your activities over time. The audits can not only identify inconsistencies or issues between marketers across regions and accounts, but also highlight successful initiatives and methods to measure return on investment and forecasting for the future.

Behavioural Audits
You need to understand the behavior of your organization before you try and implement change. Concep can work with you to develop a tailored behavioral audit for your organization. We can interview all key stakeholders, internal and external, to get an understanding of individual requirements and attitudes and then recommend how to implement a successful change program.

Communications Audit
It is quite common that one department is successful in delivering relevant marketing communications to customers or prospects while another division struggles. Concep can review all marketing activity and reporting across your whole organization so you can understand what is working and what is not.  We will deliver you a better view of all your marketing communications and market touch points and also recommend strategies that ultimately improve ROI.